The Winter Season May Be Cold But Amethysts Are Hot This Month.

91d91302781b17d55ffb9698f99e7cbfFebruary is amethyst month and we have some hot deals happening! Did you know that amethysts are associated with inner strength, balance, stability, peace, calmness and sincerity? The amethyst is believed to impart spiritual wisdom and humility. It’s a powerful gemstone and makes a great addition to any type of jewellery.

Here are some other interesting facts about this gorgeous stone:

• The largest amethyst mine is in Thunder Bay, Ontario

• The name comes from the Greek “amethysts” meaning “not drunk” as it is known to ward off drunkenness.

• It is considered to be the stone of bishops because it symbolizes holiness and encourages celibacy.

• Amethyst is high on the scale for hardness and resisting scratches. So it can be worn on a daily basis.

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10k gold amethyst ring with 4 diamonds

• When it comes to colour, the amethyst that is a deep medium purple is top quality. The deeper colours are the rarest and more valuable with no visible flaws. Varieties are anywhere from very light to dark purple.

• Most amethysts that you find may be heat treated to deepen its colour so you should always ask.

Amethyst earrings. Williams Jewellers

14K amethyst with diamonds drop earrings

• It’s important to avoid exposure to sunlight for long periods of time as it discolours the amethyst.

• Keep away from household cleaners and other solvents which will discolour.

• To clean use mild soap and a soft cloth or tooth brush.

• This gem is a favourite of royalty and has a long legacy of being one of the oldest gemstones used in jewellery.

• Many big Hollywood stars wore amethyst bejewelled jewellery.

 

Take a look at this necklace featuring an Austrian amethyst set in sterling silver (photo courtesy Joseff Hollywood)

gonewithwind

 

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Please visit us at 145 Church St. in Toronto.

Celebrate Your Love Story With The Perfect Jewellery This Valentine’s Day!

holiday-valentine-pictures-pxValentine’s Day is a celebration of love and romance. Celebrate your love story with the perfect  jewellery that can be enjoyed long after the flowers and chocolates are gone. Here we’ve got some of the most popular jewellery gift items out there with special romantic and creative ideas on how to present them to your loved ones.

Impress them this Valentine’s Day!

  1. Diamond Earrings. Diamond stud earrings are romantic, elegant and classic. Anyone (yes, women AND men) love them! When gifting these, add some extra romance, creativity and FUN by placing two rose buds into a small box, each with an earring inside of them pushed near the base of the rose. You’ll be up for a gold star for sure!
  2. engEngagement Rings. For those of you planning to pop the question this Valentine’s Day, did you know there are three types of engagement rings ranking in popularity? The three-stone diamond ring, a princess cut diamond ring, and vintage rings are classic, unique and truly special. A proposal is beautiful on its own but how about adding a little extra passion when leading up to THE QUESTION? Try sending your loved one romantic text messages or any type of love notes throughout the day. Who wouldn’t love that!
  3. Bracelets. The most popular are charm and tennis bracelets. Giving a charm and charm bracelet creates romance and is extra meaningful. Even better, personalize it with unique charms to fit personal style and taste. goldTennis bracelets are timeless pieces that are extremely versatile. They fit gala events, go well with work and business attire, or can be a fun addition to a day of shopping with casual jeans and a t-shirt. Try presenting it with a hand written love letter.
  4. The Pearl Necklace. These necklaces are the perfect gift for the powerful woman who exudes confidence and class. If this is the gift you’ll be planning to give, give it with a love note or a small book of poetry. Highlight some of the pages to draw attention to what she would really enjoy to see and read!
  5. Symbolic Heart Jewellery. Always a winner is gold jewellery in the shape of a heart, the universal symbol of love. Heart pendants and lockets are high on the list, but heart pins and rings are also highly desired and seen as ‘a promise of my love’. a3f2ab1aa1e9b6e29a031bef8a92f461When gifting, wrap them with lingerie or even a bottle of preferred sensual perfume.
  6. Gold Bracelets And Watches for HIM. Women love to be spoiled and so do MEN. Hottest trends? Gold bracelets and watches either sporty, designer or high end. tag

Show your love with just the perfect gift this February 14th! Drop by and let us help you pick what’s right!

Visit us at 145 Church St. in Toronto. Stay connected with us on Facebook, Twitter, Pinterest and Instagram