When it comes to buying and owning anything of great value especially jewellery, what’s best, buying OLD or NEW?
There are some really great advantages to investing your dollars on pre-owned jewellery.
Here are 7 great reasons to consider!
Great price for the value. Buying pre-owned is going to get you more bang for your buck! The value of a pre-owned piece of jewellery is the same as a brand new piece as long as the integrity is there. Once you buy your first piece of pre-owned jewellery and see the savings, you will never want to buy brand new at retail again!
Finding and owning a unique vintage piece. It is possible to own a one of a kind or a historical piece. You can find some true treasures, custom made, vintage pieces that were handcrafted using techniques no longer used today. This is something you cannot get when you buy brand new!
Environmentally safe. Buying pre-owned jewellery is better for our environment. With less of a demand to produce new jewellery there is less mining which means less pollution, preserving valuable resources like fuel, forests and water, helping to save our wildlife habitats and keep waste out of our water.
Just as good as brand new. A pre-owned piece of jewellery is just as good as brand new, and most people cannot tell the difference between the two.
Create your individual style. Each vintage era has its own unique characteristics and styles. It’s nice to own a one of a kind or a vintage piece! When you wear it it makes a statement and a topic of conversation. Get people admiring what you’re wearing!
Keeping vintage alive. When you buy pre-owned you are helping to keep the past alive for future generations so that they can also enjoy. What a great idea to pass along these pieces amongst generations within your family!
Breaking down the stigma and superstition about pre-owned jewellery. Throughout the entire industry and in the market place gold is being melted constantly and diamonds are recycled also. When new pieces are designed and made you can’t be sure that the gold or gems are truly new, and most likely they won’t be. If you are one of those people who thinks that wearing a piece of jewellery that was someone else’s projects bad luck, remember that most gold is melted down in the industry and brand new does not really mean brand new anymore.
***Williams Jewellers quick tip***
Make sure that when you buy a pre-owned piece that you check to ensure its structural integrity and craftsmanship are intact! Check the shop that you are shopping in and pay attention to the way they display their jewellery. Ask yourself, is the shop clean and organized? Is the merchandise clean and displayed nicely? If the shop takes good care of their jewellery, it’s a clear indicator that the quality of their pre-owned jewellery is in great condition.
Please visit us at 145 Church St. in Toronto to see our wide selection of items!
Stay connected with us on Facebook, Twitter, Pinterest and Instagram.
williamsjewellers 